KELLI EMANUEL | Marketing Professional

With over ten years of experience in agricultural communications, I’m a passionate advocator for the industry. Communicating efficiently and effectively through traditional and non-traditional platforms, I’m ready to help develop a message that engages any target audience. From internal communications that create synchronicity with employee groups; to external messaging, letting customers know the ins and out’s of new products and services. I’m ready to tell a story.

My career has led me to become a multi-media marketing expert with experience in project management, writing, photography, graphic design, social media, web, podcasts, videography, and event planning. I’m a self-starter who’s willing to learn; there’s no task too big or too small.

I have strong organizational, communication, task management, and idea development skills. I’m someone who can take a project from start to finish with a meticulous record of everything in between.

My passion for agriculture began at an early age while growing up on our family farm in Eastern Nebraska.

kellijophoto@gmail.com

DOWNLOAD RESUME

PROP STYLING PHOTOGRAPHER

Dotdash Meredith – Better Homes & Gardens | August 1, 2022 – Present

Member of the freelance team self-assigning photography projects for the Better Homes & Gardens (BHG) photo inventory needs. Determine and use appropriate lighting, composition, background, and equipment to ensure quality shooting in accordance with the Better Homes and Gardens style guide. Subjects include plants, flowers, tools, equipment, and people (no faces allowed). Work alongside photo directors to meet project deadlines.

COMMUNICATIONS SPECIALIST

Central Valley Ag Cooperative logo

Central Valley Ag Cooperative | September 2013 – March 2022

Oversee and generate content to effectively communicate on behalf of CVA. Ensure brand consistency while working alongside the various co-op divisions, partners, and board members. Project manager and content editor of campaigns, events, and strategic initiatives. Experience managing a variety of tasks and leading idea development. Creator of newsletters, email campaigns, photography, videography, website content, social media posts, promotional items, press releases, print materials, radio, podcasts, and TV.

Growing Agriculture Together Campaign

  • Brand Standards & Logo. Developed logo using Adobe Illustrator. Chose campaign fonts, colors, and overall gradient style.
  • Campaign lead. I guided the internal team of five full-time employees and two interns to accomplish all tasks related to the campaign. Managing weekly team meetings in addition to one-on-ones to ensure goals were met. Provided weekly progress reports to SVP Marketing. Worked with a third-party video crew to communicate budget and needs for campaign video production.
  • Copywriter & Scriptwriter. Wrote all copy used in the promotion of the campaign in print materials and on the website. Reviewed and proofed all video scripts for message consistency, and agricultural industry accuracy. Coordinate meetings with appropriate divisions to gain insight and develop ideas. Wrote entire script for agronomy, feed, and safety video series.
  • Website Developer. Created the campaign website on WordPress, and single-handedly uploaded all imagery, documents, SEO keywords, links, and copy. Concepted and brought entire site navigation to life. https://growingagriculturetogether.com/
  • Success Tracking. Provide monthly analytic reports to SVP Marketing, and provide a four-month campaign overview to the entire Senior Leadership Team. Four-Month Campaign Overview
  • Budget & Order Team Appreciation Launch Box
  • Lead Photographer. Style, shoot, edit, organize and upload photography for team use in digital and print campaign materials.

Agronomy Focus Monthly Video Series

  • Coordinate with the agronomy team to develop monthly video series to promote offerings and educate customers.
  • Promote videos on social media by linking or uploading natively to Facebook, Instagram, LinkedIn, Twitter, YouTube, and Vimeo.
  • Review analytics to adjust publishing strategy and gain viewership.
  • Promote videos through targeted emails to customers and employees using the Constant Contact Email Marketing Platform.
  • Ghostwrite articles for use in website blogs, newspapers, and customer newsletters to further promote engagement with the video series.
  • Post video links and articles to employee intranet website hosted on WordPress.
  • Cross-promote with the SOIL TALK podcast when applicable.
  • Creatively develop ways to increase views with little to no social media boost allowance.
  • https://vimeo.com/showcase/5303456

Additional Daily Tasks & Responsibilities

  • Constant Innovation Magazine
  • Online Presence
    • Website, social media, email, and google.
      • Content contributor, editor, strategist, analyzer.
  • Graphic Design
    • A large variety of graphic design projects for various divisions. Yearly projects included; Annual Report, Harvest Data Book, Visionary Book
      • Various other flyers, invitations, brochures, postcards, logos, banners, etc.
  • Podcasts
    • Worked with the internal team to create a podcast strategy within the cooperative. First launching the agronomy-focused podcast, SOIL TALK. Set up platforms for upload and distribution via RSS feed on SoundCloud to Apple Podcasts and Spotify.
      • Logo development & design concept for SOIL TALK and CVA Grain Exchange.
      • Use Adobe Audition to edit audio for various CVA podcast episodes as needed.
  • WE ARE CVA
    • Campaign pitch and idea development to Senior Leadership Team. Once approved work with an outside video party to generate stories. Coordinate video shoots with employees and customers. Attend shoots to capture photography. Generate PR initiatives to share content.
  • Event Planner
    • Head of the following yearly events at Central Valley Ag; ACS Innovation Series, Young Farmers Conference, Winter Grain Meetings, and Organic Growers Conference. Assist with other events as needed and strong history of coordinating trade show events during the first 5 years at the cooperative.
      • Graphic designer of invitations, displays, and literature. Develop booth and meeting layouts. Order promotional item gifts and giveaways. Manage online event registration through constant contact. Promote events through a variety of media.
  • Writing Samples

CVA EVENT COORDINATION EXAMPLE

Nebraska FFA Convention Booth. Graphic design, booth layout, promotional items, event coordination with CVA team, social media campaign, and messaging.

AWARDS & RECOGNITION

  • National Council of Farmers Cooperatives
    • SOIL TALK Podcast – 1st Place “Online Publications” Category – Feb. 2019
    • Harvest Data Book – 3rd Place “Advertising Catalog/Product Guide” Category – Feb. 2021
    • Growing Agriculture Together – 2nd Place “Marketing Campaign” Category – Feb. 2022

“I had the pleasure of working with Kelli for the last 10 years. Kelli always went above and beyond the call of duty to get whatever project she was working on for me completed. Her creativity and professionalism were a tremendous asset to our team. I would highly recommend Kelli for any communication or marketing role.”

GLEN FRANZLUEBBERS, DIRECTOR OF PROFESSIONAL AG SERVICES CENTRAL VALLEY AG

“Kelli was a great help to me in creating content at CVA. We worked together on printed documents, online research plot data, videos, and podcasts. I would recommend her to anyone needing assistance in these areas. She has a great positive attitude and often worked well outside her normal work hours to bring together a project I needed help on to meet a deadline.”

TIM MUNDORF, NUTRIENT MANAGEMENT LEAD CENTRAL VALLEY AG

“Kelli is very project oriented and detailed in her approach to leading and managing a project. Prompt with follow-up, and displays forward thinking to recognize possible issues and opportunities. She is very professional and works well in a team environment.”

TOM PALMERTREE, FORMER SVP MARKETING AT CENTRAL VALLEY AG

MARKETING COMMUNICATIONS COORDINATOR

RFD-TV | 2011 – 2013

Social media account manager, website content editor, RFD-TV Magazine proofreader, and content contributor. Event planner coordinating trade show booths and private events. Major projects included planning and execution at the National FFA Convention, NCBA Convention, Farm Progress Show, Husker Harvest Days, Mollie B Polka Parties, and The Rose Parade. Also, served as a graphic designer and photographer as needed.

  • Manage budget, schedule staff, order promotional items, development of materials in booth space, public relations, website, and social media promotion of events.

PHOTOGRAPHER

KELLI JO PHOTO | 2015 – Present

Natural light photographer utilizing the true beauty and colors of nature to create clean, crisp photos. The business began with capturing long-lasting memories of family milestones; weddings, engagements, babies, families, and seniors. Today, Kelli Jo Photo is solely focused on capturing photos for the agricultural industry by documenting the farm/ranch lifestyle. Custom contract work; Acadian Plant Health, AgriSafe, Farm Credit Services of America, National Knights of Columbus, Phibro Animal Health, Village Inn. View my agriculture photography portfolio here.

“Kelli is an outstanding photographer, clearly, but it is her understanding of Midwestern agriculture, deep affinity for the land and incredible eye for detail that makes her work stand out. Often there is a gap between artistry and what is needed to use in agricultural marketing but this is not the case with Kelli. She works independently and delivered precisely what we needed for our projects and much more..”

– Cali Tanguay, Acadian Plant health

AWARDS & RECOGNITION

Communications

  • 2nd Place Growing Agriculture Together| National Council of Farmers Cooperatives – 2022
  • 3rd Place Harvest Data Book | National Council of Farmers Cooperatives – 2021
  • 1st Place SOIL TALK Podcast | National Council of Farmers Cooperatives – 2019

Photography

  • C&I Photo Contest – “Farm and Ranch Life” Category – Jan. 2019
  • Fields of Corn Photo Contest – 1st Place “Growing Field Corn” Category – Jan. 2016
  • Fields of Corn Photo Contest – 1st Place “Farming Challenges” Category – Jan. 2015
NCGA 2015 Fields of Corn Photo Contest
“Hello World” Photo Featured in Cowboys & Indians Photography Issue Jan. 2019
Photo Featured on Progressive Farmer’s National Corn Yield Contest Cover 2015

VOLUNTEER

DIRECTOR OF RELIGIOUS EDUCATION (GRADES 7-12)

St. Charles Borromeo | 2011 – PRESENT

Help adults, children, and youth with faith formation and education. Manage weekly evening teen programs throughout the school year for an average of 50 teens in Grades 7-12. Oversee a team of five adult volunteers by providing a yearly education calendar, coordinating special events and masses, and selecting an appropriate curriculum for each age group. Coordinate and organize volunteer opportunities and youth group activities. Facilitate online registration for grades K-12 and provide updates to the online directory as needed.

VIDEOGRAPHY

My current video experience is mostly shooting b-roll as needed. I have worked on some personal projects to expand my knowledge of videography and editing. Below is one example of a video I put together in my personal time.

Reznicek Farms Harvest 2018 from Kelli on Vimeo.